Roadmap · Discovery · Prioritization · Growth
A product manager who builds what moves revenue.
A senior e-commerce product manager who owns the "what" and "why" — turning a wishlist of features into a prioritized roadmap tied to conversion, AOV, and retention. They make sure you build the right things, not just more things. Retainers from 0.25 FTE.
Sound familiar?
You're shipping features. Revenue isn't moving.
Most stores don't lack ideas — they lack someone who decides which ideas are worth building, and proves whether they worked.
roadmap:wishlist The roadmap is a wishlist
Everyone's pet feature is "high priority." There's no framework for deciding what actually gets built next.
build:nooutcome Features ship, nothing changes
You build, launch, move on — and never measure whether it moved conversion, AOV, or retention at all.
hippo:decides Loudest voice wins
Decisions get made by whoever pushes hardest, not by data. Good ideas die and weak ones get built.
discovery:skipped No customer discovery
You build what you think customers want. Nobody talks to them, watches sessions, or reads the funnel data.
devs:directionless Devs build, no one steers
Your developers and agency are capable, but nobody owns the "why" — so effort goes into low-impact work.
growth:flat Growth has plateaued
Traffic is steady but conversion and AOV are stuck. You need someone running experiments, not just adding pages.
What they own
The roadmap — owned by someone accountable to revenue.
An embedded e-commerce PM who decides what to build, why, and proves whether it worked.
Roadmap & prioritization
Turns a chaotic backlog into a sequenced roadmap where every item is tied to a measurable business outcome.
- Outcome-based roadmap
- Impact / effort prioritization
- Quarterly planning & OKRs
- Build-vs-buy decisions
Customer & data discovery
Grounds decisions in evidence — funnel data, session recordings, and real customer conversations.
- Funnel & analytics analysis
- Customer interviews & surveys
- Session & heatmap review
- Opportunity sizing
Experimentation
Runs a steady cadence of conversion and AOV experiments, so growth comes from learning, not guessing.
- A/B test design & analysis
- Conversion & checkout optimization
- Merchandising & pricing tests
- Retention & LTV initiatives
Spec & delivery
Translates priorities into clear briefs the team can build, and keeps everyone aligned on the why.
- Feature briefs & success metrics
- Stakeholder alignment
- Launch & measurement plans
- Post-launch impact review
How it works
From feature factory to focused growth in four steps.
Intro call
We learn your business, your growth goals, and where the roadmap is drifting. You meet your PM.
45 min · freeAudit & data dive
The PM reviews your funnel, backlog, and analytics to find the highest-impact opportunities.
3–5 daysRoadmap & cadence
We agree the FTE level and set up the roadmap, prioritization framework, and experiment cadence.
1 workshopThey take ownership
Your PM owns the roadmap — building the right things, measuring impact, and compounding growth.
ongoingPricing
Simple hourly rates. Retainers from 0.25 FTE.
Start with as little as a quarter of a full-time PM and scale in 0.25 FTE steps. No project minimums, no hidden management fees.
| Role | Hourly rate | Est. monthly (0.25 FTE) |
|---|---|---|
| Product ManagerRoadmap, discovery & prioritization | €55 / hour | €2,200 |
| Senior Product ManagerGrowth, experimentation & data-led decisions | €75 / hour | €3,000 |
| Head of ProductStrategy, vision & multi-team roadmaps | €95 / hour | €3,800 |
Monthly estimates assume 1 FTE = 160 h/month. Capacity scales in 0.25 FTE steps. Billing is hourly against actual tracked time.
Why trust us
Product people who move e-commerce metrics.
Our PMs have owned roadmaps for real stores — improving conversion, AOV, and retention through disciplined discovery and experimentation. They care about revenue outcomes, not output for its own sake.
Start here
Get a free 45-minute intro call.
Tell us your growth goal and what's on your roadmap. You'll leave with a sharper view of what's actually worth building next.