Free tool · Portent conversion model

How much is a slow site costing you?

Slow pages quietly bleed conversions. Plug in your numbers — or your store's real load time — and see the revenue you're losing every month, with the math behind it.

01 · Inputs
Device profile
The revenue I enter is

≈ €600.000/yr

Average order value (AOV)
Current load time (LCP)4.5s
0.5sSlow12s
Target load time (LCP)2.0s
0.5s (peak)5s (ok)

53% of mobile visits are abandoned if a page takes longer than 3 seconds to load. Google Research

0.1s faster lifts retail conversion by up to 8.4% and average order value by 9.2%. Deloitte Digital

2.4× higher conversion for pages loading in 2.4s versus 3.3s. Cloudflare

02 · Impact

Revenue lost / month

€71.739

58.9% conversion impact

Projected annual leakage

€860.870

▸ recoverable with speed work

Potential revenue / mo

€121.739

at 2.0s · +143% upside

Potential orders / mo

1.623

up from 667 today

Conversion-rate decay curve

Empirical Portent data for desktop sessions

Current 4.5sTarget 2s

Monthly revenue you could unlock

Realized sales vs the recoverable speed penalty

This number is fixable

Turn €71.739/mo of lost revenue into a fix plan.

Our fixed-price Speed & Core Web Vitals Audit measures every page, quantifies the loss with your real traffic, and ranks the fixes by ROI.

See the Speed Audit →

Bridge to a fix

What could you recover?

Tick the optimisations you could apply. We subtract their estimated LCP saving and recompute the recoverable revenue.